Discover the Best GWM Models for Every Driver’s Needs
Introduction to Great Wall Motor
Great Wall Motor (GWM) has grown from humble beginnings into one of the most respected automotive brands in the world. Headquartered in Baoding, Hebei, China, GWM has built a reputation for producing stylish, reliable, and value-packed vehicles that meet the diverse needs of modern drivers. With a product lineup that includes the GWM Cannon, Haval H6, Haval Jolion, and rugged Tank models, the brand has become a global force in the SUV, ute, and pickup truck segments.
Operating under several brands—including GWM, Haval, Tank, Wey, and Ora—the company offers a wide range of cars and trucks to suit every lifestyle and budget. In GWM Australia (GWM AU), drivers can choose from premium utes, advanced SUVs, and innovative electric vehicles, all backed by factory trained technicians and a strong nationwide dealer network.
In 2024 alone, GWM sold over 1.23 million vehicles worldwide, solidifying its position as one of China’s leading automakers. The company continues to push boundaries with cutting-edge technology, electric mobility solutions, and high-performance models designed for the toughest road conditions.
History and Development
GWM’s roots trace back to 1976, starting as the Great Wall Repair Factory. Initially focused on agricultural and commercial vehicles, the company began building pickup trucks in the late 1980s. The turning point came in 1990 when Wei Jianjun took the helm, steering GWM toward the development of modern SUVs and utes.
By 1996, the Great Wall Deer pickup became a commercial success, paving the way for today’s flagship Cannon Alpha and Tank 500. In 1998, GWM was privatised, and in-house engine manufacturing began, ensuring full control over quality and performance.
Over the years, GWM expanded into new segments, introducing the Ora brand for electric mobility, the Wey luxury SUV lineup, and the Tank series for off-road performance. Today, the brand sells vehicles in over 60 countries, with strong growth in GWM Australia.
Global Expansion
GWM’s ambition doesn’t stop at the borders of China. The company has been making significant strides in global markets, establishing a robust network of dealerships and manufacturing facilities across continents. With successful operations in Australia, Brazil, Russia, and beyond, GWM is rapidly becoming a familiar badge on roads worldwide. This global push is supported by a diverse range of vehicles, including the popular GWM Cannon and innovative Ora brands, ensuring there’s a model to suit every driver’s needs and preferences.
As part of its expansion strategy, GWM is introducing new models and services tailored to local markets, strengthening relationships with dealerships and partners to deliver exceptional customer experiences. The brand’s commitment to quality and reliability is matched by its focus on aftersales services, making it easier for customers everywhere to access the support they need. With a growing international presence and a dedication to excellence, GWM is well on its way to becoming a major force in the global automotive industry.
GWM Models
SUVs
- Haval H6 – A standout in the mid-size SUV segment, combining bold design, cutting-edge safety systems, and efficient performance. Available in petrol and hybrid variants, it offers drivers comfort and confidence on every trip.
- Haval Jolion – A compact SUV with surprising interior space, smart technology, and excellent fuel efficiency, perfect for city and suburban lifestyles.
- Tank 500 – Built for serious adventurers, this luxury off-road SUV delivers powerful performance and advanced off-road capability.
- Haval H6GT – A coupe-inspired SUV for drivers seeking style without compromising practicality.
- Haval H7 – A larger SUV option with refined comfort and premium finishes.
Utes
- GWM Cannon Alpha – The brand’s most premium pickup, offering class-leading technology, refined comfort, and exceptional towing capability. Available in Lux and Ultra trims, it’s ideal for both work and leisure.
- Tank 300 – A rugged 4x4 ute with advanced off-road systems and durable build quality.
- Standard GWM Cannon – A practical and affordable workhorse that still delivers on comfort and safety.
These utes are built to handle tough Australian conditions, making them ideal for tradespeople, farmers, and weekend adventurers.
Electric and Hybrid Vehicles
GWM is at the forefront of sustainable mobility, with models like:
- Ora Standard Range & Extended Range – 100% electric hatchbacks offering modern styling and excellent range.
- Haval H6 Lux HEV – A hybrid SUV combining efficiency with performance.
- Tank 300 Ultra HEV – Hybrid off-road capability for those wanting power and reduced emissions.
New Releases and Latest Models
GWM continues to impress with a steady stream of new releases that cater to the evolving needs of today’s drivers. Recent launches like the Haval H6 and Haval Jolion have quickly gained popularity for their blend of style, technology, and value. Looking ahead, GWM is set to expand its range with the introduction of the powerful Tank 300 and Tank 500, designed for those who demand robust performance and off-road capability.
The GWM Cannon Alpha stands out as a testament to the brand’s commitment to innovation, offering advanced features and impressive efficiency. Each new model in the GWM lineup is engineered to deliver comfort, safety, and cutting-edge technology, ensuring drivers have access to vehicles that not only meet but exceed their expectations. Whether you’re seeking a family-friendly SUV, a rugged ute, or a versatile hybrid, GWM’s latest models are designed to suit a wide variety of lifestyles and driving needs.
Special Offers
Right now, GWM Australia has limited-time offers with special driveaway deals:
- Cannon Alpha Lux – driveaway price from $57,490
- Cannon Alpha Ultra – driveaway price from $64,490
- Haval H6 Lux – driveaway price from $33,990
- Haval Jolion Lux – driveaway price from $27,990
These driveaway prices offer great value and savings, making it easier for customers to upgrade to a new GWM vehicle today.
Fleet and Business Solutions
For business owners, GWM AU offers tailored fleet packages, competitive finance rates, and dedicated support. GWM also assists businesses with selling or upgrading their fleet vehicles, providing ease and professional support throughout the process. Whether you run a construction company, a delivery service, or a government department, GWM’s range of durable cars and trucks can be customised to suit your needs.
Finding Your Next Car
GWM’s website makes it simple to inspect available models, compare specifications, and book a test drive. GWM dealerships also make it easy for customers to sell their current car, offering fair valuations and a hassle-free process. Their dealerships provide expert advice, and with flexible finance options, getting behind the wheel of a GWM has never been easier.
GWM Dealerships in Australia
From Sydney to Perth, GWM Australia operates a vast network of authorised dealerships staffed by factory trained technicians. These centres handle sales, servicing, and supply of Genuine GWM Parts, ensuring your vehicle stays in peak condition.
Ownership and Maintenance
Choosing a GWM vehicle means more than just driving away in a new car—it’s about enjoying a comprehensive ownership experience backed by expert support. GWM’s factory trained technicians are dedicated to keeping your vehicle, whether it’s a GWM Cannon or a Haval H6, in top condition. From routine maintenance to advanced diagnostics, every service is performed with precision and care, ensuring your vehicle runs smoothly for years to come.
GWM also offers a suite of services designed to make ownership worry-free, including regular monitoring and thorough inspections to maintain optimal vehicle condition. The brand’s commitment to customer satisfaction is evident in its personalized approach, with support tailored to each driver’s needs. With GWM, you can count on reliable service, expert advice, and a team that’s always ready to help you get the most out of your vehicle—making every journey safer, more comfortable, and more enjoyable.
Research, Technology & Innovation
GWM invests heavily in R&D, with engineering centres in China, Japan, and Germany. Partnerships with global leaders like Bosch and Autoliv help deliver world-class safety systems, infotainment, and electrified drivetrains.
Safety Features
GWM vehicles are engineered with advanced safety:
- Multiple airbags
- Electronic Stability Control (ESC)
- Lane Keep Assist
- Adaptive Cruise Control
- 360° Camera Monitoring
These systems give drivers peace of mind on any road or condition.
Environmental Sustainability
From Ora EVs to hybrid Haval models, GWM is committed to reducing emissions. The brand also focuses on eco-friendly manufacturing, waste reduction, and resource recycling.
Awards and Recognition
GWM has received numerous global awards for design, safety, and innovation. Models like the Haval H6 and Cannon Alpha have been praised for delivering exceptional value and performance.
Conclusion – Why Choose GWM in Australia?
Whether you need a powerful ute like the Cannon Alpha, a family SUV like the Haval Jolion, or an eco-friendly Ora electric car, GWM Australia offers a range of vehicles to suit every lifestyle and budget. With competitive prices, cutting-edge technology, and nationwide dealer services, GWM continues to win the hearts of drivers across the country.
If you’re ready to take the next step, visit your nearest GWM dealership today, inspect the models, and experience the difference for yourself.